Educational qualifications
Course |
University/ Institution |
Year of Pass |
UG |
Calicut |
1998 |
PG |
Calicut |
2000 |
Ph D |
Mahatma Gandhi University |
2015 |
BEd |
Calicut |
2001 |
Broad Area of Research : Marketing Management : Service Marketing
Publications (Newest first)
1.Commerce and management Explorer: Service Marketing Mix Strategies and Performance of LIC ISSN 2230-9187 Pages 48-64 (2018)
2.Misselling Practices in marketing Life insurance products and services, International Journal of Multidisciplinary Research & Development, Peer reviewed –Referred Journal, ISSN 2349-5979, Impact factor 5.72 (2016)
- A study on the preference of policyholders towards LIC policies in Kerala-an application of Kendal Wallis test of Concordance ISSN 2250-057X Page 69-74 Impact factor 6.384 (2016)
- Customer evaluation of the Advertisements of LIC in Kerala-An application of Kolmogorov Smirnov Test- man~age ,referred research Journal of DCMS Calicut University (ISSN 2231-3060) Pages 71-78 (2015)
- Service marketing elements and performance indicators of the LIC : an application of Canonical Correlation, Commerce Spectrum-Double Blind peer Reviewed Journal- ISSN 2321-371X, Pages 26-34 (2014)
- Problems in marketing Life insurance products and services- Southern Economist (ISSN 0038-4046) Pages 5-10 (2014)
Books/ Chapters Published
1 Marketing Strategies of LIC, Abhijeet publications-New Delhi, (ISBN978-93-5074-215-0)
Paper Presentations
Sl No |
Title of paper |
Name of Conference |
Date |
1 |
The Journey of Sensex |
Securities market- Govt College Chittur, |
February
21-22 2008 |
2 |
Sustainable Development A conceptual Analysis |
CSR:Issues & challenges, Deva Matha College,Kuruvilangad, |
December 11-12,2008 |
3 |
Language of Advertising |
Language & representation: the mystique of interpretation, Baselius College, Kottayam, |
January
14-15,2011 |
4 |
Indian Life insurance industry: A pre post Reform Analysis |
Recent trends in commerce, trade and industry, Government College Chittur, |
March
7-8,2011 |
5 |
FDI in Indian Economy An Evaluation |
FDI in India: Policy, Issues and implications |
December
16,2011 |
6 |
FDI in Indian Life Insurance Sector |
Research article writing in commerce and management, Govt Victoria College, Palakkad, |
November
22-23,2012 |
7 |
Entrepreneurship Quotient: a study among Students of Kerala |
Entrepreneurship development-recent trends, Govt college Tripunithura, |
February
14-16,2013 |
8 |
Life insurance sector in India: an introspection |
An assessment of the Indian economy in the current scenario: hopes and challenges, Govt college Chittur |
October
10-11,2013 |
9 |
An analysis on contributions of Life Insurance Industry to Indian Economy |
Service sector in india: trends,prospects and challenges, Maharajas college, |
November 26-27,2013 |
10 |
An evaluation of Marketing channel innovation in LIC India |
Change and transformation strategies in corporate management: making the wave, Govt college Chittur, |
November
19-202014 |
11 |
Perception of agents on the preference of policyholders in different categories of occupation on LIC policies-an application of Kendal Wallis test |
Statistical analysis and interpretation of data using SPSS and AMOS in social science research, Govt College Kottayam, |
March
9-10,2015 |
12 |
Statistical Analysis: applications in Commerce and Management |
Fundamentals of Statistical Analysis in Social Science research Govt College Chittur |
February
3-4,2015 |
13 |
Misselling Practices in Marketing Life insurance products and services |
Research methodology and data analysis in social science, Catholicate College Pathanamthitta |
November 20-21,2015 |
14 |
Data Entry in SPSS |
Statistical tools in Social Science research, Govt Arts and Science College, Kozhinjanpara |
December
7-9,2015 |
15 |
Attitude and approaches of individual agents towards Profession: a case of LIC India |
Statistical tools in Social Science research, Govt Arts and Science College, Kozhinjanpara |
December
7-9,2015 |
16 |
Marketing research applications of Statistical tools |
Re engineering gateways for a new marketing Era, RGM Govt Ats and science College,Attapady |
December
10-11,2015 |
17 |
Agents Perception on the promotional strategies of LIC India |
Recent trends in commerce and management studies, IMDR,Trivandrum |
April
23,2016 |
18 |
25 years of Liberalization :implications for Indian financial System |
Emerging trends in Indian Financial System RGM Govt Arts & Science college Attapady |
November
2-3,2016 |
19 |
Customer Evaluation on Relative Importance of features and benefits of Life Insurance policies of LIC India |
Changing Global strategies for Business sustainability-Baselius College, Kottayam, |
November
18-19,2016 |
20 |
Quantitative Characterististics of Financial statements |
IFRS Convergence and applicability in India |
November
21-22,2016 |
21 |
Service marketing mix strategies and performance of LIC India : an evaluation |
Corporate Social responsibility and Service Sector, Catholicate College, Patahanamthitta |
December
15-16,2017 |
22 |
Sample Size Estimation: Basics |
Research methodology and Data Analysis in Social sciences ,Govt College Chittur |
November
17-18,2017 |
23 |
Evolution of accounting In India: kautilya to Ind As |
Recent trends in Accounting and taxation, RGM Govt Arts & Science college Attapady |
December
13-14,2017 |
24 |
Modern management Mantras :Things and People |
Driving and dynamic Innovations in commerce, RGM Govt Arts & Science college Attapady |
November
14-16,2018 |
25 |
Misselling Practices in Life insurance industry in India |
Financial Derivatives, Sreekrishnapuram VTB College,Mannampatta |
February
22-23,2019 |
26 |
Data collection and data Analysis: An Overview |
New Perspectives in social Science Research:, RGM Govt Ats and science College,Attapady |
November 19-20,2019 |
27 |
ARIMA Model in Predicting NSE Nifty 50 Index |
Financial Econometrics,Govt College Attingal |
October
15-19,2019 |
28 |
Customer Evaluation on selected e services of LIC India among teachers in Govt College Chittur |
Contemporary issues in Commerce and management, Dr G Shankar Govt women’s first grade College and P G study center,Udupi, Karnataka |
January
31,2020 |
29 |
A structural evaluation of Life insurance industry in India |
Contemporary issues in Commerce and management, Dr GSshankar Govt women’s first grade College and P G study center,Udupi, Karnataka |
January 31,2020 |
30 |
Interest rate mechanism in Housing Loans |
National Webinar Housing Loan and tax implications ,Financial Literacy Club ,Govt College Chittur
|
March
29,2021 |
31 |
Evaluation on E Filing among Commerce & Management Faculties |
National Webinar Decoding E filing 2.0 ,Financial Literacy Club Govt College Chittur |
July
18,2021 |
Areas of Interest:
- Quantitative Techniques, Data Analysis using SPSS, Research Methodology, Financial Management
Field of Research:
- Marketing Management, Service marketing , Life Insurance
Research Projects and Grants
Sl No |
Title |
Funding Agency |
Amount Sanctioned |
Year |
1 |
Misselling Practices in Life Insurance Industry in Kerala |
UGC |
80000 |
2016 |
Seminars / Workshops Organized
Sl No |
Name of the Programme |
Venue |
Date |
1 |
National Workshop on Research Methodology and Data Analysis in social Sciences dated |
Govt College Chittur |
November 16-18, 2017.
|
2 |
National Level Seminar on Fundamentals of Statistical analysis in Social Science Research |
Govt College Chittur |
February 3-4,2015
|
3 |
FDP on Research Methodology ( SPSS Analysis) |
Nehru College of Engineering and Research center |
September 26,2019 |
4 |
Webinar series on Research Methodology |
Govt arts and Science College, Kozhinjanpara |
December 22- 27,2020 |
Academic & Administrative Responsibilities
- Coordinator , School of Distance Education, University of Calicut [2015-2019,2020 onwards]
- Chief Superintendent [ 1.10.2020-31.12-2021]
- Member [ Website Committee, Purchase Committee, Accommodation]
- NAAC Coordinator 2021
- Head of the Department [ 6.6.2016 onwards]
- Member Board of Studies, Calicut University [ B.Com]
- Chairman CVC/CMV [ 2017 & 2021]
- Department Library in Charge [2007-2011,2014 onwards]